30+ tracking checks
Double-counting, broken tags, zero-value conversions, stale actions, missing UET, GA4 / Shopify sync staleness, attribution drift — each finding carries severity and the campaigns it affects.
[06/07]Audit
/ the product tour
Optimise on numbers you can trust.
A 30+ check conversion-tracking audit, a six-dimension account health score graded A to F, and one-click fixes — because optimisation is only as good as the data feeding it. Issues surface before they affect spend.
[01]The checks
/ what gets audited
Tracking breaks quietly. This doesn’t.
Double-counted conversions inflate ROAS and the allocator chases ghosts. The audit exists so the engine never optimises on a lie — and so you hear about it first.
Health, graded A–F
Six dimensions scored independently — tracking, budget utilisation, platform coverage, optimisation readiness, creative health, keyword quality — rolled into one composite grade you can track over time.
Always watching
The Health Officer agent re-grades the account nightly and on every connector sync — revenue divergence between your ad platforms and your shop or CRM gets flagged, not discovered at month-end.
Why an audit inside an optimiser? Because the engine steers by
your conversion data. A standalone audit tool tells you something broke; here, the
finding and the thing it protects live in the same product — fix the tag,
and the next optimisation run is already running on clean numbers.
[02]The fix
/ from finding to fixed
Findings you can act on. Some in one click.
An audit that ends in a PDF is homework. This one ends in buttons.
Prioritised actions
Recommendations ordered by impact — fix broken conversion tracking, address budget gaps, resolve pacing issues, connect missing accounts. The worst problem is always at the top.
One-click fixes
Where a fix is safe to automate — linking a GA4 property, re-syncing a stale source — the finding carries the button. Click, confirm, and the health score flips back to green.
Throttle diagnostics
Per-campaign view of cumulative change and remaining headroom inside each platform’s rolling velocity window — see exactly why a budget didn’t move as much as expected.
The external ledger lives here too. Competitor entries and exits
from auction insights, creative changes, URL shifts — the timeline of
everything that happened outside ROASt lands in the Audit tab, so when ROAS moves,
the “why” is already on record.